The Vineyard Group - Hotel Management Services - Hotel Management Company
The Vineyard Group - Hotel Management Services - Hotel Management Company

Our Portfolio

Great people make great hotels

Under the ownership of Sir Peter Michael and leadership of Managing Director Andrew McKenzie, The Vineyard, Donnington Valley Hotel and Spa, Donnington Valley Golf Club and Californian wine business, The Vineyard Cellars have traded successfully since 1998 in Newbury, West Berkshire.

The company took over the management of a small group of hotels on behalf of a property fund. These hotels were part of the Folio group and now trade as Sonoma Hotels.


  • Restaurant awarded 2 Michelin stars in 2007
  • Extensive and award winning Wine List
    (2000 bins / 23,000 bottle Cellar)
  • Boutique Spa with 4 Treatment Suites
  • 4 Meeting / Function Rooms catering for up to 150 people
  • Catey - Independent Hotel of the Year 2003
  • English Tourism Council - Hotel of the Year
  • Relais Gourmands accolade awarded 2008
  • Square Meal - Best Out of Town Restaurant
  • Best Hotel Restaurant in UK


The Vineyard was a well regarded upmarket hotel but suffering from limited revenue stream due to the shortage of bedrooms.

In 2002 planning was sought for a 17 room extension (31-49 rooms.) Managed construction project and integrated new business streams into the existing infrastructure increased revenue by 33% and GOP by 100% whilst improving quality – five red stars and two Michelin stars.


  • Developed from 58 rooms to 111 rooms in 2006
  • WinePress Restaurant with 2 AA Rosettes
  • Johansens Wine List Awards for Excellence winner
  • 11 Meeting / Function Rooms catering for up to 140 people
  • State of the art Spa with 18m pool, sauna, steam, Lifefitness Fitlinxx gym, dance studio
  • Opened September 2006, 1000 Members
  • AA Hotel of the Year 2007/2008


Donnington Valley Hotel was a 58 room, four star hotel with a golf course which traded well but had little market penetration beyond its local business. Planned and project managed a £14m expansion and refurbishment plan to create destinational 113 room, four star plus offering with a luxury health club and spa.

Increased occupancy by 5% on larger hotel, doubled turnover and produced GOP four times pre and project level. Improved quality levels – awarded AA Hotel of the year 2007.


  • Par 71, 6353 yard, fully irrigated 18 hole parkland Golf Course
  • Grade II listed Victorian Clubhouse overlooking 9th and 18th holes
  • Restaurant and 2 bars
  • Meeting / function rooms for up to 100 people
  • Temporary Marquee within grounds catering for up to 300 people
  • Franchised Pro Shop


  • Barns Hotel, Bedford. 49 bedrooms
  • Riverside location, with landscaped gardens
  • 13th Century Tithe Barn for events and weddings
  • WineGlass restaurant and Riverside Pub


  • Deanwood Park Golf Club established 1995.
  • Picturesque 9 hole course set in 45 acres of
    mature woodland.
  • Awarded 2nd Best Short Course in the South by Todays Golfer Magazine in 2014.

Independent Wine Merchant

  • Represents 75 Californian boutique Wineries
  • Online specialist wine merchant, selling to merchants, trade and retail customers
  • Collectable fine and rare Californian Wines delivered to your door
  • International Wine Challenge Specialist Merchant of the Year
  • Decanter World Wine Awards Trophy


  • 47 rooms. 3 star
  • 7 acres of woodland and gardens
  • Grade II listed Victorian Gothic mansion

Sonoma Hotels – owned by Highcross Strategic Advisers Limited. Taken over by Vineyard Management Services in December 2009.

Vineyard Management Service’s brief is to reposition the hotels as local hotels with character, differentiated by quality food and beverage. The hotels benefit from Vineyard Management Services’ sales and marketing focus. and established links with distribution marketing and PR providers. Systems overhaul and realignment of management focus have contributed to these hotels’ improved performance.

Past Projects

  • Highbullen Hotel, Golf and Country Club, 36 Bedrooms, 18 hole golf course
  • Kings Head Hotel, Cirencester, 4 star, 45 bedrooms
  • Bath Hotel, 40 Bedrooms
  • Hotel de la Tremoille, Paris, 5 star, 93 bedrooms
  • The Scotsman, Edinburgh, 5 star, 69 bedrooms
  • 42 The Calls, Leeds, 4 star, 41 bedrooms
  • Llangoed Hall, Brecon, 4 star, 2 AA Rosettes, 23 rooms
  • Sharrow Bay, Relais & Chateaux, Cumbria, 3 Red star, 1 Michelin star, 24 bedrooms
  • Ston Easton Park, Somerset, 4 Red star, 2 AA Rosette, 22 bedrooms
  • Chequers Hotel, Newbury, 3 star, 56 bedrooms
  • Maids Head Hotel, Norwich. 84 rooms. 4 star. 1 AA Rosette
  • Etrop Grange Hotel, Manchester. 64 rooms. 4 star. 1 AA Rosette
  • Harpenden House Hotel, Harpenden. 75 rooms. 4 Star
  • Hall Garth Golf & Country Club, Darlington. 56 rooms. 3 star
  • Marriott Renaissance Hotel - Manchester, Asset Managers